Our Company
Jovanović Voće d.o.o., based in Osečina, Serbia, is a family-owned company specialized in the production, sourcing, processing, and marketing of dried plums.
While the company was officially established on 18 September 2009, the family’s experience in this business dates back to the 1980s. That combination of tradition, hands-on knowledge, and modern processing expertise is the foundation of the company’s growth and long-term market position.
Over the years, Jovanović Voće has earned a strong reputation and is today recognized among the leading producers and exporters of dried plums in Serbia. Our business is built on clear principles: quality raw material, controlled processing, food safety, reliable delivery, and long-term partnerships.
The company is located in Osečina, a region widely known for its fruit-growing tradition and the quality of its plums. Alongside its own production, Jovanović Voće secures a stable supply base through organized procurement, sourcing plums primarily from the Šumadija region, renowned for its natural conditions and long-standing tradition of premium plum production.
Jovanović Voće operates through a fully integrated system that includes raw material intake, selection, processing, finishing, pit removal, packaging, storage, and shipment preparation. Our production process is supported by modern equipment and technology designed to ensure consistent quality, operational reliability, and flexibility for different market requirements.
The company is fully equipped with all machinery required for product intake, processing, packaging, and storage. We offer both manual and mechanical pit removal, along with the flexibility to tailor final processing to specific customer and market needs.
From a technological standpoint, Jovanović Voće has fully mastered plum processing and applies it in a modern, efficient, and carefully controlled way, with minimal use of preservatives. Special attention is given to preserving the fruit’s natural characteristics, ensuring product stability, and maintaining high food safety standards.
Jovanović Voće operates in full compliance with the legal regulations governing this sector. Our quality management system is supported by HACCP and ISO 22000 certification, while IFS certification is currently in progress. This reflects our commitment to continuous improvement and to meeting the expectations of demanding international markets.
In the domestic market, the company has built a strong and well-established portfolio. Internationally, Jovanović Voće has developed partnerships across multiple export destinations, with products currently present in Turkey, Egypt, Russia, Germany, and Switzerland. Our strategic focus remains firmly on further expanding our international reach.
In product finalization, the company offers packaging in 100 g, 200 g, 500 g, and 1 kg formats, including doypack, quattro seal, and pillow bag solutions. This enables us to serve distributors, retail chains, industrial buyers, and private label partners with a high degree of flexibility. In the coming period, Jovanović Voće also plans to further diversify its production and expand its product portfolio in line with evolving market needs.
Today, Jovanović Voće represents a combination of family tradition, technological reliability, and export-oriented business operations. Our goal is not simply to supply products, but to build stable, responsible, and long-term partnerships based on quality, trust, and professional commitment.
